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Not too many years ago, you could pretty much put anything on the Internet and lots of people would eventually find it, but that was long ago in digital years. Today websearchers–not web surfers–have too many destinations to bother with just any site. They want to know that what they are looking for is at the end of the next hyperlink. So being on the first page of search results has become critical, so much so that many have used unsavory practices to keep up with the competition. There can be little doubt that those who rank on the first page of search results reap the rewards of higher traffic counts. And that usually means more customers.

Everyone wants to get traffic to their site. Sure. But just getting a large number of page views may be good for your ego, but it doesn’t necessarily follow that this traffic turns into profit. The key to traffic is getting targeted and high quality traffic to your web site (and presumably to your money page). Targeted because you have what they want or need, and high quality because they have the resources to purchase what you have to offer. There’s an old saying that my dad used to recite, “You catch different fish by using different bait.” The Internet is the largest digital ocean on the planet, and their are fish biting 24/7/365! The key is for them to find you!

In this month’s free report we’ll show you how to achieve success with simple, yet effective, traffic tactics. Whether you have a large sum to invest or you’re just getting started, this free report shows you the most effective means of getting targeted and highly qualified traffic to your webpage.

By Jean Smith and Pamela Renee

We are living in a day of hyper media convergence where social media dominate today’s web traffic. When social media were new, most businesses either shied away because they didn’t see the value proposition or potential return on investment (ROI), or they went in feet first and failed miserably. Worse yet are the so-called gurus who seem to know everything about social media, but they are only selling their usual wares in a new marketing skin. These hucksters know how to make money for themselves, but they aren’t very good at making money for others. Today, what businesses and organizations need are professionally trained, certified social media strategists.

The qualified and certified social media strategist differs from the advertising, public relations, or marketing positions. But, the social media strategist must be part of a team that incorporates all of these individuals that work together with mutual respect for what the other brings to the table. Therefore, it’s important that other team members know exactly what the role of the social media strategist plays in the big picture for each of their respective departments. In other words, the social media strategist must be viewed as someone highly qualified and certified in their professional field and not the young kid who spends all day posting “stuff” on Facebook, Twitter, or YouTube.

First the social media strategist must have basic business acumen. Knowledge of mission statements and goals and objectives is just the beginning. This person must also understand how to set achievable goals, develop key performance indicators (KPI), and then demonstrate a reasonable return on investment. Everyone involved in the social media enterprise must be cognizant of making money, selling products, and promoting ideas. Reflecting back on the team effort involved, this person must also work well in the “culture” of business. Knowledge of these important factors alone is not enough.

Second the social media strategist must have technical skills. This does not mean that the position requires a “geek.” While a thorough understanding of how to manipulate content and publish on several different sites is complimentary of the technical abilities required, the technical skill set required for the position should be platform independent. This person has the ability to adapt their skills across all platforms but also can quickly learn new and emerging technology.

And third, the social media strategist must have analytical skills. The last phase of the social marketing cycle involves analyzing the success or failure of the employed strategy. Using the measurements developed as the key performance indicators, the social media strategist must determine what goals were achieved, were partially met, and those that were not met. Following this analysis is the formalized statement of performance. The statement of performance indicates the effectiveness of the social media enterprise and suggests pathways to improvement and further strategic enhancements.

As businesses and organizations begin to appreciate the benefits of social media, the need for qualified and certified social media strategists will continue to grow. Any search on jobs boards today readily reveals this growing need. Only those professionally trained, competent, and certified should apply for these positions because the field of social media professionals itself benefits, but when those with a passing interest chasing the latest fad throw-in, it harms the standing of those truly dedicated to a lifetime commitment to the profession.

Credits: A substantial portion of this article was derived from a very enlightened colloquy we had with Dr. John Weidert. Our thanks to him and the many others that we consider to be friends in the business.

Within the last decade communication and computing devices have become wireless, more mobile, and ubiquitous. Spend five minutes in the mall or on a college campus, and you’ll see people of all ages connecting to their network of friends and family through social media, listening to their favorite songs, surfing the Internet for the latest movie due out this weekend, or texting a friend about plans for lunch–all this and more with just a smartphone, tablet, or compact laptop computer. This scenario of a mobile society means that online marketers and entrepreneurs alike can leverage the immersive interactive experiences of using smartphones, tablets and laptops to promote their products and services to an ever-growing audience–

one that is immediately more diverse yet can be targeted homogeneously.

As never before online marketers and entrepreneurs can reach out to potential clients using specifically crafted messages literally at the individual user level. And you are no longer confined to your web page or brick and mortar storefront to do so. Through a wide range of social media and targeting strategies, online marketing becomes a much more potent tool because each message can be carefully crafted and then delivered to a very specific audience. No more broad brush strokes with advertising and marketing that at best appeals to the “middle” of your intended audience. We offer several free reports that show you how to use these tools of the new era of communication and computing technology to be more successful in your approach to attracting new customers for your products and services. Just visit our Free Reports page to get started.

Have you ever given starting your own online business much thought? Too many think but do not act. While it’s true some people act before they think, there are likely opportunities for someone like you. A lot of entrepreneurs are now leveraging the power of the internet to market and sell their products and services. Home-based businesses are gaining more and more popularity as the economy continues to struggle.

So, is it time for you to consider a home-based business online?

Whether you’re a retired school teacher, a work at home mom, or an unemployed worker, there are opportunities for those willing to dedicate themselves to their personal and financial success. And the cost of entry is relatively lower when compared to the traditional costs associated with a brick and mortar enterprise. But before you jump into the “business” of a home-based business online, there are several considerations that one does well to think through.

Time management is essential, and sometimes, those that have busy family lives can’t manage their time between career and their family affairs. Because of this, most of them are forced to leave their jobs just so they can take good care of their family. This is not the end of the world for you—even for a busy mom. The fact is that even when you’re at home and taking care of your family, you can have a successful online business.

There are a lot of home business opportunities online. All it takes is looking into your home business options and choosing the right one that will work for you. If you have the qualities of an entrepreneur, an internet home business will be the answer to your needs. Oftentimes, if only the husband or the wife works, the income is not enough to provide for the family’s needs. If you don’t have a career or a job, you can start thinking of the best internet home business opportunity.

If you have your own computer and most importantly, an internet connection, you can already become an entrepreneur who owns or runs an internet home business. However, you must also see to it that the business is legitimate to avoid any problems in the future.

The first option is to become an affiliate marketer. For those entrepreneurs with limited capital for business, this is an excellent choice because you will only need a small amount. You will have to find an affiliate company who will provide you with the products or services. After doing so, you will then create your very own site where you will market the products or services.

In order to attract huge traffic to your website, it must be interesting and catchy.

You will be able to receive commissions for every product sold or for the services rendered.

Supposing you already have a home business such as arts and crafts. Perhaps you’ve observed that you have very few customers in your locality. If you want to have a larger market, you can turn your home business into an internet home business. By doing so, you can reach the different countries of the world. You have to create your own website and there you can put pictures of your arts and crafts.

This will take a lot of hard work especially if you’re just starting out. You will have to work on your site and make it user-friendly. If customers can maneuver within your site without any problems and you have excellent arts or crafts products, more orders will come in.

Since you’re an entrepreneur, you will not have much problems dealing with the orders and shipments of your products. You only have to establish the right contacts or connections and the profits will come rolling in.

There are still other internet home business opportunities for entrepreneurs. By surfing the net, you can find the right business opportunity for you. Your qualities and capabilities as an entrepreneur will not go to waste if you engage in internet business.

So if you have limited capital and less business resources, try the home business opportunities online.

These are far too many digital properties on the Internet that never get found. That’s a fact of online marketing whether you consider yourself an accomplished professional, or you are just getting your feet wet for the very first time. While Google, Bing, and Yahoo provide an easy way to find information, it does not necessarily mean potential customers will find your site using a search engine. This is while a multifaceted approach to advertising your site is so critical to its success.

In this month’s free report (in ebook format), our experts reveal the best PPC (pay per click) marketing practices for promoting your site’s products and services. You’ll see how with just a few dollars a day, you can get targeted and highly qualified traffic to your site. And most importantly, using these techniques will deliver customers. You see, it’s not necessarily difficult to get traffic to your site, but turning click monsters into customers is the key. While a well-designed site that easy to navigate and as professionally presented offers is essential, people who are not targeted no qualified for what you offer do not become customers. That’s where the simplicity of PPC (pay per click) advertising delivers.

Fill out the form below to gain access to this must have free report and start getting more customers for your advertising dollars.